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FOR IMMEDIATE RELEASE
Media Contacts:
Susan Durgan
TechSmith Corporation
(517) 381-2300 x543
s.durgan@techsmith.com

Chad Wandler
Split Rock Communications for TechSmith
(703) 548-3630
chad@splitrockpr.com

TechSmith’s Morae 3 Offers Ability to Conduct Complete, Cost-Effective Customer Experience Research Campaigns

Support for Digital Video Now Enables Focus Group, Mobile, Hardware and Paper Prototype Testing, Including the Ability to Run Unmoderated Sessions with AutoPilot

LONDON - September 11, 2008 - TechSmith Corp., the world’s leading provider of screen capture and recording solutions, today announced the immediate availability of Morae 3 at the Taking Usability Online Roundtable where representatives from Deloitte, Lloyds TSB, Middlesex University, HM Revenue & Customs, and others are discussing how to design and test for various usability environments and audiences.

With Morae, businesses, market research firms and academia can affordably conduct usability, product design, prototype, hand-held, hardware and focus group testing, along with qualitative market and educational research. In the lab or in the field, the flexibility, ease of use and richness of Morae 3 quickly turns the customer experience into understandable and actionable results.

A four-minute screencast of what’s new in Morae 3 can be viewed online here: http://www.techsmith.com/morae/whatsnew.asp.

“Morae 3 now enables organizations to expand the methods of research available to them so they can capture and analyze detailed customer feedback throughout the product design process,” said Shane Lovellette, User Experience Products Manager at TechSmith. “Regardless of the product, from mobile devices to software applications to Web sites, and no matter the type of research needed, from focus groups to prototype testing to usability testing, Morae 3 supports it all to deliver actionable insight efficiently and cost effectively.”

Since its launch in March 2004, Morae has become the gold standard for some of the most popular web destinations, industry-leading software providers, leading research universities, and usability professionals worldwide. Powered by TechSmith’s patented Rich-Recording Technology (RRT), Morae offers superior functionality, greater flexibility, faster implementation, and a considerable cost-savings compared to traditional usability solutions.

“Morae 3 allows me to conduct a wide variety of usability and user experience projects to both understand users better and to learn how usable a current website or design is for them, whether its task-by-task, or focusing on the qualitative discussion around how well the features fit in their work or lives,” said Whitney Quesenbery at WQusability. “The new cross-participant search and variable speed audio playback features saves me a lot of time, and it’s so convenient to be able to mark sections, search for all the data I need from all participants, and have it displayed right in front of me on one screen.”

Morae captures the total user experience by recording and synchronizing human and system activity (e.g., mouse movements, time spent on a specific task, the number of mouse clicks per page, error rates, facial expressions, verbal remarks, etc.) so organizations can quickly optimize navigation and usability, and receive validation on designs, features, and workflow to increase customer satisfaction and bottom-line results.

Major new features in Morae 3 allow users to:

• Record video directly from a digital video camera, or record simultaneously with two cameras, to conduct customer experience research. Users can also record screen activity on two or more monitors to not miss any interaction that might occur outside of the primary monitor.
• Run AutoPilot, Morae’s new automated task and survey delivery feature that allows organizations to conduct un-moderated user experience sessions to free up facilitators, and run sessions from public kiosks, including at user conferences.
• Leverage the study presets options to have Morae automatically configured based on the type of research being conducted so new users can get up and running quickly.
• Log points of interest from the recording computer, in addition to the observer computer, for faster review and analysis, and to reduce hardware requirements for focus groups and field research.
• Conduct cross-recording searches, giving users the flexibility to search and manage multiple recordings in a study to quickly analyze and communicate any commonalities or patterns among tester experiences, across multiple sessions. Recordings can be viewed and organized by a single task or by multiple types of tasks.
• Deliver multiple surveys during sessions including pretest surveys to collect demographic information, post-task surveys to collect perceived success, and post test surveys to measure satisfaction.
• Leverage clear variable speed audio playback to perform faster analysis.
• Deliver rich and persuasive highlight videos with the PowerPoint Output, and professional reports and documentations by exporting information, charts and graphs directly with the Word Add-In.

Morae 3 has also undergone various usability enhancements including adding a convenient undo feature, more accurate auto-save functionality, faster loading and response times, and a highly optimized video transfer rate to observers with minimal delay.

System Requirements, Pricing and Availability:

Morae 3 supports Microsoft Windows Vista, and XP. A standard, single license for Morae, including a single license for each component, has a suggested retail price of $1495.00. Individual components can be purchased separately. Discounts are available for volume purchase and for government and academic organizations. The software can be purchased by calling 800-517-3001 or at www.techsmith.com. For additional information, visit: http://www.techsmith.com/morae.asp.

About TechSmith Corporation

Founded in 1987, TechSmith Corporation provides practical business software tools and services. TechSmith's solutions enable users to capture, record and enhance digital content from their computer screens so they can share information and knowledge in compelling multimedia formats, and allow others to observe, analyze and learn from their experiences. TechSmith products are used by 99 percent of the Fortune 500. Visit www.techsmith.com for more information.

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TechSmith, Camtasia, Camtasia Studio, Camtasia Relay, DubIt, EnSharpen, Morae, and SnagIt are registered trademarks, and UserVue, Screencast.com, Jing Project and Rich Recording Technology (RRT) are trademarks of TechSmith Corporation. All other trademarks and registered trademarks are the properties of their respective companies. ©2008 by TechSmith Corporation. All rights reserved.

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