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FOR IMMEDIATE RELEASE Chad Wandler TechSmith Debuts UserVue for Remote, Web-based User Experience ResearchCustomers Can Be Observed Any Time, Any Place, Providing Researchers with Dramatic Cost Savings and Productivity Increases Okemos, MI – September 25, 2006 - TechSmith Corp., the world’s leading provider of screen capture and recording solutions, today announced the immediate availability of UserVue (formerly the Astoria Project), a Web-based service that enables organizations to connect remotely with customers in their natural environment, using their own computers, to conduct research on the desktop applications and websites they use. UserVue’s intuitive Web-based service makes it easy to set up and schedule remote sessions, and invite participants and observers who can watch the customer’s live interaction and listen to what they say in real time. With UserVue, organizations can conduct user experience research, testing, and design validation sessions to gather qualitative feedback and gain accurate insights and data. A synchronized digital recording of the remote session can also be shared with others after the session ends. "Since Quicken Loans originates loans in all 50 states, we require national representation for user experience research – that’s why UserVue’s remote capabilities are so important to us," said Jarrett Knyal, Web User Experience Manager, Quicken Loans. "A lot of times even though I’m performing tests with UserVue, I’m not necessarily a stakeholder. With the observers watching in real-time, they can use the chat feature to tell me what questions they want answers to. This way, I can get the project teams directly involved in the sessions, and to experience the customer’s reaction first hand." Unlike other user experience and Web-conferencing tools, UserVue is specifically designed to put the focus on the customer’s experience so observers can collaborate in real time during the session without disturbing the customer. Additionally, UserVue recordings and data seamlessly integrate with TechSmith’s Morae user experience testing software to conduct more in-depth analysis if desired. "UserVue is a fast, affordable and easy-to-use research solution so organizations can understand first hand how, and especially why, customers choose to interact with applications and Web sites," said Shane Lovellette, User Experience Product Manager at TechSmith. "It takes the guesswork out of product development and replaces it with empirical data about what customers actually want. This helps organizations rapidly deliver better products and services." Lovellette added, "When we released Morae in 2004, it revolutionized user experience testing and it has been adopted by thousands of users. We expect UserVue to revolutionize the way remote user experience research is conducted so even more organizations can start their own programs." With UserVue’s intuitive Web-based service, it’s easy to set up and schedule sessions and invite participants and observers.
Pricing and Availability About TechSmith Corporation # # # TechSmith, Camtasia, SnagIt, Rich Recording Technology (RRT), Morae, EnSharpen, Dubit, Camtasia Studio, and UserVue are trademarks of TechSmith Corporation. All other trademarks and registered trademarks used in this document are the property of their respective companies. |
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