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FOR IMMEDIATE RELEASE
For further information:
Mr. Jeremy VanWagnen
Marketing Department
TechSmith Corporation
Voice: +1 517 333-2100 x.173
E-Mail: j.vanwagnen@techsmith.com

Chad Wandler
Split Rock Communications for TechSmith
Voice: +1 703 548-3630
E-mail: chad@splitrockpr.com

TechSmith Raises the Standard for High-Fidelity, Multimedia Screen Recording with Camtasia 3.0

Ideal Communication Tool for Corporate Trainers as Travel, Face-to-Face Meetings Get Cut; First Recording Software to Support QuickTime, RealPlayer and Windows Media Player Output

East Lansing, Michigan, November 12, 2001 -- TechSmith Corp., the leading provider of screen capture technology for more than a decade, today introduced Camtasia 3.0 with breakthrough production and output enhancements that offer enterprise users an unsurpassed combination of simplicity, video quality, standards support and special effects. Camtasia 3.0 is a valuable communication resource for corporate trainers and technical support staff who are being asked to do more teaching and problem solving with smaller budgets and strict travel limitations.

The new version of Camtasia is the first screen-recording software to produce videos that support the three major desktop viewers - QuickTime, RealPlayer and Windows Media Player - making it a truly universal production tool. Camtasia also leverages TechSmith's unique screen-capture codec to produce small, highly compressed video files that users can stream at low bandwidths. This enables all users, not only those with access to broadband service, to broadcast videos to large audiences.

"There is simply no more effective communications vehicle than visual imagery," said William Hamilton, chief executive officer of TechSmith. "When resources and travel are no issue, it's easy to schedule live demonstrations or create elaborate productions to train employees, sales people and customers. However, the days of unlimited budgets and travel are gone. Camtasia is the perfect tool for today's reality. It enables anyone to produce high-fidelity, professional-grade instructional videos quickly and easily."

Camtasia allows users to create videos by capturing on-screen activity from their desktops, including cursor movements, pop-up windows, Web surfing, and videoconferencing. In addition to training and troubleshooting, the software is particularly effective for enhancing marketing presentations, adding clarity to online technical documentation, and archiving Web seminars and events.

An example of Camtasia's value in the real world is Foundation Institute, the educational arm of an Emmy Award-winning special effects studio whose credits include Babylon 5 and Star Trek: Voyager. "Camtasia has made it possible for us to kill three birds with one stone," said Larry Schultz, a Foundation Institute instructor. "It's a universal tool to educate students and instructors, it enables us to update coursework with ease, and we can create new materials in no time as our software and techniques change. The money and time we have saved using Camtasia are enormous, but it's greatest value is that it allows us to share our unique animation expertise with anyone, anytime, anywhere."

Other important enhancements in Camtasia 3.0 include the ability to save video frames as still images for use as standalone graphics, and the ability to capture layered windows. For instance, users can simultaneously capture both the main window and a smaller window that rests on top. This will become increasingly important as the Windows XP operating system becomes deployed widely.

System Requirements and Availability
Camtasia 3.0 has earned the "Designed for Windows XP" logo and supports Windows 95, Windows 98, Windows NT, Windows 2000 and Windows ME. Camtasia 3.0 is available immediately with a suggested retail price of $149.95. The software can be purchased at http://www.techsmith.com.

About TechSmith
TechSmith Corporation is located in East Lansing, Michigan. Incorporated in 1987, TechSmith provides a range of practical tools to capture and manipulate images, voice and video from Windows desktops. The company’s flagship software packages, SnagIt and Camtasia, also enable customers to create streaming content for Internet broadcasts, Web sites and business presentations. For additional information, visit www.techsmith.com.

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